Come on in!

Expect a surprise lick, a sudden jump, or an unsolicited request for belly rubs. Somewhere nearby, an introverted black Persian cat is absolutely judging us… from a safe, hidden distance.

The coffee’s been brewing since sunrise, and yes, it smells as good as you’re imagining.

Before you sit down, you’ll be greeted by three furry “assistants”: two Shih Tzus and one half-Chow who believes personal space is a myth.

You may also hear a 10-year-old chatterbox boy narrating random stories, as if he's doing a podcast episode; while my husband tackles yet another home project I casually wish out loud.

It’s lively. It’s cozy. It’s real.

While you’re here, feel free to wander through my work, credentials, and the life that shapes how I write and edit content. This is where ideas are brewed slowly, words are crafted with care, and storytelling unfolds between coffee refills and dog interruptions. Stay awhile... good stories like company.

CONTENT PROJECTS

A little preview of my 2-decade content creating journey.

By Niche

The many corners I’ve written myself into: wellness, beauty, money matters, tech, and everything that lives between curiosity and clarity.

HEALTH

SAAS/TECH

BEAUTY

MARKETING

THOUGHT LEADERSHIP

FINANCE

By Type

From blog posts to eBooks to thoughtful reviews, my words just enjoy trying on different shapes.

LONG-FORM

BLOG POST

PRODUCT REVIEW

HOME PAGE

EMAIL

NEWSLETTER

INFOGRAPHIC

BLOG POST

My Journey

I graduated with a B.A. in English Studies, dreaming of crafting words that matter—but I started in the corporate 9-to-5 world, juggling meetings, reports, and a coffee cup that was basically my lifeline. It was a grind… and honestly, my creative brain was screaming for more. So I took the leap into freelancing—and suddenly, the world became my playground.

I became everything at once: editor, SEO strategist, writer, digital marketer, and occasional spreadsheet whisperer.

I built landing pages, crafted email campaigns, wrote eBooks, and turned dry briefs into magnetic blog posts that got clicks, shares, and conversions. Along the way, I figured out how to blend creativity with strategy, structure with imagination, and curiosity with execution—basically, how to make the challenging look effortless.

Now, every project feels like a new adventure, and I get to turn curiosity into expertise, deadlines into triumphs, and my love for words into results that truly matter.

Work Experience

Freelance Writer & Editor (2008 - Present)

Tech Startups, Thought Leaders, Solopreneurs, Health & Beauty Companies, Real Estate Sites, Publishing Companies, and More

With 17 years in the content industry, I turn ideas into search-optimized stories that rank, convert, and resonate. I’ve written and edited everything from blogs and e-books to landing pages, sales copy, and educational reviewers, always balancing clarity, creativity, and strategy. As an editor, I’m relentless about accuracy, flow, and polish, ensuring every piece is not only SEO-smart—but reader-trusted.

Managing Editor (2017 - 2020)

Fit Small Business

As Managing Editor at Fit Small Business, I led the Reviews Division, doubling team output and cutting content turnaround by 39% through streamlined workflows. I built and mentored a high-performing editorial team, aligning recruitment, onboarding, and training with strategic goals.

By creating SEO-optimized templates and actionable guides, I empowered writers to consistently produce top-ranking content—boosting organic traffic and reader engagement. These initiatives strengthened Fit Small Business’s reputation as a trusted source for actionable insights for small businesses.

Sales & Marketing Manager (2015 - 2017)

MDP Academy Pte. Ltd.

From crafting persuasive content and optimizing landing pages to designing sales funnels and managing targeted email campaigns, I elevated user experience and nurtured leads toward action. I also produced authoritative marketing resources, coordinated events and partnerships to expand brand reach, and refined processes through data-driven insights—ensuring every initiative boosted efficiency, impact, and MDP Academy’s reputation as a trusted business consulting leader.